Instagram takes on YouTube with IGTV

Instagram’s “IGTV” video hub for creators launches tomorrow		
		
	Josh Constine

       @	   
   	7 hours

Instagram’s “IGTV” video hub for creators launches tomorrow Josh Constine @ 7 hours

Instagram today marked reaching one billion users with the launch of a recently rumored long-form video service called IGTV. IGTV videos are full screen and vertical. Videos are full screen and vertical (not landscape) and aren't limited to one minute.

Though there won't be ads on IGTV to start, Instagram CEO Kevin Systrom has said advertising "is obviously a very reasonable place to end up" and that creators will have a way to make a living. Users will not have to search for videos to watch as content begins playing the moment the app is opened. As a result, you'll be able to watch content from people you already follow but also discover others.

Videos made for IGTV will all be presented in a vertical format similar to what we've seen from shows on Snapchat. Much like TV, IGTV has channels where the creators are the channels. The star, however, has said that she will continue to post her videos on YouTube and the new IGTV app, without showing her preference in any way for one over the other. Once you update your Instagram app, look for the IGTV logo on the top-right side of your feed, next to the DM button.

While Facebook offers no detailed revenue breakdown, eMarketer estimates Instagram will generate $5.48 billion in net United States ad revenue this year, up 70.4 per cent from last year and accounting for more than one-fourth of Facebook's net mobile ad revenue. Just like Instagram, IGTV will not have specified "content creators" and encourages engagement among all users. It also allows you to watch a video that you left off midway.


For weeks, creators had early access to IGTV so that when it launched on Wednesday there already was a library of videos, Systrom says.

What do you think of IGTV? But, in IGTV, the creators are the channels. Established creators will be able to post videos of up to 60 minutes but initially all creators will be able to post videos of up to 10 minutes.

The unveiling event also featured some widely followed Instagram personalities, including LaurDIY and King Bach, who have 4.2 million and 15.4 million followers, respectively. "We really wanted to separate those two, so you could choose which adventure you wanted to go down".

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