While boarding the plane to head toward the US-Mexican border, she wore a white long-sleeved shirt, white jeans, and Adidas sneakers, finishing the look with the tone-deaf pièce de résistance: a green parka that read "I Really Don't Care, Do U?" in enormous white lettering on the back.
Forty-eight-year-old Melania Trump wore the jacket, which is from Zara and costs just $39, at Andrews Air Force in Maryland where she got on a plane to the Upbring New Hope Children's Shelter. When the first lady left Washington and returned, it was in the Zara jacket with the message heard 'round the interwebs scrawled graffiti-style in white block letters on the back.
The first lady wore the jacket during a trip to a Texas facility holding children separated from their parents after they were apprehended attempting to cross the southern USA border. Until that theoretical moment, we have the memes on one of the digisphere's most flawless blank canvases: Her green $39 jacket - one so five seasons ago, no less.
But President Trump issued a contradictory tweet hours later, claiming it was a dig at the media who have recently focused on his wife's absence from the public eye following kidney surgery, and the state of the Trumps marriage. This is not the first time Trump's fashion has been at the center of controversy.
Amid the denials, outrage, and debates over the first lady's apparent lack of sensitivity to the plight of migrant children who have been separated from their parents comes a not-so-subtle jab from someone extremely familiar with FLOTUS fashion.
An Oregon clothing company created an "I really care" collection of clothes to raise money for immigrants as a response to the Melania Trump jacket controversy.
Oh oh oh I really don't care.
'Melania has learned how dishonest they are, and she truly no longer cares!'
The White House Director of Communications for FLOTUS, Stephanie Grisham, told Fox News Trump's jacket wasn't meant to send any kind of message. She referenced the incident in a statement sent to reporters Thursday.
The first lady said she wanted to lend her support to the children, and asked staff to reunite them with their families as quickly as possible. Liberty is in Mrs. Trump's jacket and declares: "We should all care".