Drinks firm Coca-Cola led the charge for Saudi Arabian mindshare by becoming the official sponsor of the Saudi National Team, as well as the 2018 FIFA World Cup in Russian Federation.
Success for the hosts at a World Cup often makes for the good of the tournament as a whole, and the opener is arguably a must-win for Russian Federation if they are to get out of a group that also includes Egypt and Uruguay.
Federation Internationale de Football Association notes that the new Elo method has been used in other sports for a number of years and is even involved in calculating the women's world rankings, with a specific version (SUM) developed especially to take into account FIFA's considerations.
All the 23-man squads of the nations participating at the World Cup have been announced and the tournament is ready to get underway.
The Green Falcons are taking part for the 5th time in the FIFA World Cup.
Williams said he was "happy and excited" about the "unique performance" in front of 80,000 fans and many millions all over the world and that it was a boyhood dream.
"We'd like to invite football and music fans to party with us in Russian Federation, in the stadium, or to tune in their TVs a little earlier for an unforgettable show". However, the spending tally provided by Russia's World Cup organizers falls short of the amount spent by Brazil to host the 2014 World Cup.
WORLD CUP 2018 STATS: Which of the eight favourites are the most experienced in terms of global caps?
The opening ceremony will take place at Moscow's Luzhniki Stadium.
Federation Internationale de Football Association says the opening ceremony will take place much closer to kick-off than usual, just 30 minutes before the start of the opening match.