Snap to Haters of Snapchat Redesign: 'We Hear You'

Evan Spiegel

Snap CEO Evan

Snapchat corporate parent Snap Inc. saw its stock price slide as much as 8 per cent Thursday after Kylie Jenner tweeted that she wasn't using the service anymore.

Kylie Jenner, one of the first tranche of celebrities whose fame grew primarily on Snapchat over other social media firms, shared her own disappointment with the app on Twitter: "sooo does anyone else not open Snapchat anymore?"

The petition, created by Nic Rumsey and posted on last month, argued what others had stated through social media: "Many users have found that it has not made the app easier to use, but has, in fact, made many features more hard".

There was a petition for Snapchat to reverse its update which gained 1.2 million signatures.

Snapchat admitted the new design "has felt uncomfortable for many" but said the redesign is here to stay.

Snapchat said it has plans for another update to introduce Friends and Discover tabs on iOS and Android devices, which would make it easier for users to find Stories they want.

Jenner expressed her frustration over the new design in her latest tweet, where she addressed the lack of interaction with the app.

Jenner followed the tweet up with another, declaring, "still love you tho first love".

Now Snapchat has responded, making clear that it recognises the anger but won't change.

Following the redesign's United States debut, more than 30 petitions were launched in a single day protesting it. Users are complaining that the Snapchat is "too over complicated" now, that it's harder to find their friends in the app, and that some contacts aren't even showing up. "We are very excited for what's ahead", the statement read. Today, most of its 2 billion users can't remember a time without it.

Mr Spiegel had something to soften the blow, though, with news on Thursday that his total pay past year was a staggering $637.8m.

Since the app update has rolled out to users, Snapchat has been showered with bad reviews.

Jenner was Snapchat's most-viewed account ever, using the platform to promote her Kylie Cosmetics line and sharing candid - and sometimes, controversial - videos and photos.

Latest News