With the marketplace in something of a minor slump after an uninspired January, it was widely expected Freed would be able to win the weekend. But the series is an undeniable box office success.
The Universal Pictures final chapter of the three film franchise of the Christian Grey and Anastasia Stella saga earned $38.8 million in its opening weekend.
Universal's "Fifty Shades Freed" dominates newcomers at the North American box office this weekend. As indicated earlier, that is the lowest debut in the series, illustrating it's ending at just the right time. Justin Paul and Benj Pasek, who composed the score, are within $5 million of overtaking their hit from previous year, "La La Land", to become the fourth most lucrative musical.
Moviegoing will receive another major boost over the Presidents Day weekend with Disney-Marvel's Black Panther opening February 16 and forecasted to take in as much as US$150 million during the Friday-Monday period. The trilogy reportedly cost a combined $150 million to produce, and on it Friday crossed the $1 billion mark worldwide.
Freed managed to beat out its fellow new arrivals.
Sony's animated adventure comedy film "Peter Rabbit" opened in second place with an estimated 25 million dollars in its first weekend. This isn't a good film, the romance is tepid at best, the actors have little chemistry, and the sexy stuff is not actually sexy. Warner Bros.' introduction of Clint Eastwood's thriller 15:17 to Paris arrived above conjectures at $12.6 million at 3,042 settings for the end of the week. The global total has reached $167.7 million to go along with $146 million domestically. The film earned mostly negative reviews, with some feeling the decision to cast the actual heroes of the film's event was the wrong move. We finally get our first true blockbuster of 2018 next weekend in Black Panther, and after this weekend, audiences are clearly ready.
A pair of sturdy holiday season holdovers in their eighth weekends took fourth and fifth as Sony's "Jumanji: Welcome to the Jungle" finished with about $9.8 million (RM38.6 million) at 3,126 sites and Fox's "The Greatest Showman" grossed $6.4 million (RM25.2 million) at 2,373 screens. Maze Runner: The Death Cure fell from second to sixth earning a sparse $6 million over the weekend for a three-week total of $49 million.